Post by MimJannat99 on Dec 7, 2023 4:43:01 GMT
Micromanage campaigns Dynamic managers are used to the fact that when something does not work, they issue guidelines and ask for corrective actions to be taken. And they like this to be done quickly, without wasting time. This isn't a bad thing, but in the world of digital advertising, it's not necessarily the best strategy. Trying to micromanage campaigns and asking for changes and changes. It does not work. On the one hand, wanting to tell the team of experts what to do.
When they are the ones with the most experience in dozens or hundreds of campaigns, is not the right thing to do. The other problem is that when frequent changes are made, the algorithm is unable to accumulate data or provide the Digital Marketing Service information required for the campaigns to give their best results. To correct the above, there are two ways if as a client, everything that the agency recommended was done, no actions were imposed against the agency nor were they spared.
Paying attention to what was suggested by the agency, then either you should change your agency or, perhaps, there is not a market large enough for the campaign to yield results in the expected volume. If, on the other hand, what the agency suggested was not observed and the agency's recommendations were not followed, then the problem is on the client's side. Why hire an agency if you want to tell them what to do, or if they don't pay attention? . The strategy is wrong PPC or “pay per click” campaigns in Google Ads are an optimization game. It is analyzed, it is implemented, it is measured, it is corrected.
When they are the ones with the most experience in dozens or hundreds of campaigns, is not the right thing to do. The other problem is that when frequent changes are made, the algorithm is unable to accumulate data or provide the Digital Marketing Service information required for the campaigns to give their best results. To correct the above, there are two ways if as a client, everything that the agency recommended was done, no actions were imposed against the agency nor were they spared.
Paying attention to what was suggested by the agency, then either you should change your agency or, perhaps, there is not a market large enough for the campaign to yield results in the expected volume. If, on the other hand, what the agency suggested was not observed and the agency's recommendations were not followed, then the problem is on the client's side. Why hire an agency if you want to tell them what to do, or if they don't pay attention? . The strategy is wrong PPC or “pay per click” campaigns in Google Ads are an optimization game. It is analyzed, it is implemented, it is measured, it is corrected.
